About this...problem or (as I like to call it) digression from common sense: I think people go a bit overboard on how "correct" they need to be. Black, white, African-American, etc. I do offend people and I don't always apologize, but there are lines that I don't cross.
Dairy Queen's play on words for a drink is overboard.
It's like Timothy Noah from Slate said, "the name of a commercial product should never spotlight, even unintentionally, the physical similarity between that product's appearance (in this case, hue) and that of any class of human beings." *The article is actually very funny (JooLatte/JewLatte) and I suggest you read it as well.
As described in earlier blogs, mulatto is a dated term and it can be disrespectful. If you want to name the coffee how it looks, then say "beige" or "brown," or make some other pun like that. Black coffee is called so not because it has anything to do with the people, but because it is black in color. White chocolate is white.
Then again, we could all be wrong and self-centered, and in actuality MooLatte is called that because it contains an absurd amount of milk. You be the judge.
What next? I don't like it at all. They need to pick a different name! Thanks for sharing.
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